Cutty Sark 12 yo blended scotch whisky glass on a barrel, representing product design and visual marketing branding, highlighting brand strategy and premium visual identity. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Cutty Sark 12 yo blended scotch whisky glass on a barrel, representing product design and visual marketing branding, highlighting brand strategy and premium visual identity. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

BLENDED SCOTCH WHISKY

Cutty Sark 12 years

The creation of a 12 year old

Packaging design • Motion design
Design packaging
Motion design

An iconic Scotch Whisky brand created in 1923 by Berry Bros & Rudd, CUTTY SARK takes its name from the legendary three-masted clipper Cutty Sark, one of the fastest boats of its time.

This light, fresh, smooth, easy-drinking blend was developed specifically for the American market. Particularly popular during Prohibition, CUTTY SARK was the first scotch to sell a million boxes a year in the USA.

Cutty Sark 12 yo whisky bottle with product labeling highlighting luxury packaging and innovative packaging design, reflecting brand management and brand storytelling. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Cutty Sark 12 yo whisky label, customized packaging and brand identity through a graphic design that tells the story of the brand and its positioning in the market. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

The iconic design of the famous yellow label and sailboat was made by the famous Scottish artist James McBey.

For the record, the unchanging yellow colour code since the creation of the brand is due to a printing error - it should normally have been cream.

Cutty Sark 12-year-old whisky bottle, with packaging design and visual communication evoking superior quality and ecological branding in the spirits sector. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

The iconic design of the famous yellow label and sailboat was made by the famous Scottish artist James McBey.

For the record, the unchanging yellow colour code since the creation of the brand is due to a printing error - it should normally have been cream.

key visual: Cutty Sark 12 yo whisky bottle against a backdrop of nautical ropes, highlighting innovative design and storytelling as part of the brand's communication strategy. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
key visual: Cutty Sark 12 yo whisky bottle against a backdrop of nautical ropes, highlighting innovative design and storytelling as part of the brand's communication strategy. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

After writing the storytelling and positioning for this new benchmark, L'atelier Le 5 chose to capitalize on the brand's historic color code and work on double labeling to design a graphic package that reflects the qualitative positioning of this 12-year-old. At the same time, Le 5 designed the press kit and launch video.   

Aged in oak casks, this scotch whisky is a tribute to the history of CUTTY SARK, its visual heritage and its iconic dimension. 

Cutty Sark 12 yo whisky labels with black textured background, embodying packaging trends, market analysis and communication strategy in the beverage industry. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

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